If you imagine that the brand of your company or product is a house, then the logo is the front door to it. Developing a strong logo is a minimal action that needs to be taken so that the consumer can notice and highlight you in the flow of visual information. The process of creating a logo implemented by different logo design services Australia is always a search for balance. The balance between simplicity and complexity. Between tradition and novelty. Between the desire to detach from competitors and the desire to be in trend. There are no universal rules here - each brand has its own recipe. What do you think?