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Thread: Imix moms with daughters...Bratz dolls will be no more

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    SAINTSational Nica's Avatar Nica is offline
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    Imix moms with daughters...Bratz dolls will be no more

    Barbie beats back Bratz

    Federal judge bars MGA from making, selling Bratz dolls; Barbie sales down 15%

    LOS ANGELES (AP) -- The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse.

    Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.

    "It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."

    U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.

    The decision was a stunning defeat for MGA, which exploded onto the tween scene in 2001 with the edgy dolls and made hundreds of millions in profits, giving Mattel's more classic doll-diva Barbie a run for her money.

    The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.

    The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August.

    MGA spokesman Sandra Ravan did not immediately return a call for comment late Wednesday. It was unclear if MGA planned to appeal Larson's ruling.

    Mattel has fought to neutralize the Bratz line for years. The dolls -- with their huge lips, pug noses, almond-shaped eyes and coquettish figures -- were an instant hit with young girls. MGA had taken Bryant's original four dolls and spun out a line of more than 40 characters, complete with accessories and related toys such as Bratz Boyz, Bratz Petz and Baby Bratz.

    El Segundo-based Mattel has seen sales of Barbie -- once a rite of passage for American girls -- slide since the doe-eyed Bratz dolls first came on the scene. Domestic sales of Barbie were down 15% in 2007.
    Both sides had a lot riding on the judge's decision and had worried about the impact of any ruling during the holiday shopping season.

    The judge's injunction named all 40 dolls in the Bratz line, including the four originals -- Yasmine, Chloe, Sasha and Jade. Larson also ordered MGA to reimburse its vendors and distributors for the cost of the dolls and all shipping charges for sending them back.

    During trial, Mattel attorneys said MGA made nearly $778 million on the Bratz line since it was introduced seven years ago, and company Chief Executive Isaac Larian made $696 million through June -- but MGA insisted the profits were much less.

    The post-trial dispute that prompted Wednesday's ruling centered on whether the jury found that only the first generation of four Bratz dolls infringed on Mattel's copyright or whether all the dolls in the line are in violation.

    The jury verdict form only asked panelists to find whether there was infringement and assign a dollar reward, but did not ask them to specify which dolls among the dozens MGA made violated the law.

    Los Angeles-based MGA, which no longer makes the first-generation dolls, argued that the later toys in the Bratz line don't violate the copyright and it could continue to sell them.

    MGA attorney Raoul Kennedy argued that Larson had the discretion to determine which dolls violated Mattel's copyright. Mattel's attorneys disagreed, saying the court does not have the authority to interpret the jury's findings after the fact.
    Barbie beats back Bratz - Dec. 4, 2008
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    Hadha min fadhle Rabbi Juancito Trucupey's Avatar Juancito Trucupey is offline
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    That is dumb and ################ed up...My little sister will be crushed when she see there is no more bratz dolls. I got her a a babrbie one time and that thing ended up in the trash. She didn't like it at all...

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    L O S T .'s Avatar . is offline
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    and uncles


    I just bought my sisters kid one yesterday

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    SAINTSational Nica's Avatar Nica is offline
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    well it might become a collectors item
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    Sweetness4life Mrs. Yankee Doodle's Avatar Mrs. Yankee Doodle is offline
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    lemme try buy some this weekend eh...my girls love bratz....i hate dat barbie biatch..........
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    SAINTSational Nica's Avatar Nica is offline
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    Quote Originally Posted by Sweetness4Life View Post
    lemme try buy some this weekend eh...my girls love bratz....i hate dat barbie biatch..........
    this made me LMAO
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    Registered User CARAMELSISTA's Avatar CARAMELSISTA is offline
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    those dolls scare me

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    Girl Crush Mrs. Campbell's Avatar Mrs. Campbell is offline
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    Quote Originally Posted by CARAMELSISTA View Post
    those dolls scare me
    +1



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    God is my pilot Shandy 2.0's Avatar Shandy 2.0 is offline
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    Cara you're killing me.


    I brought a baby bratz for my goddaughter. I better buy her some more Bratz oui.

    and a few extra to sell on ebay!
    "Create the highest, grandest vision possible for your life, because you become what you believe." - Oprah Winfrey

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    Sweetness4life Mrs. Yankee Doodle's Avatar Mrs. Yankee Doodle is offline
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    Quote Originally Posted by Nica View Post
    this made me LMAO
    seriously, she is such a whore...

    i buy all other dolls for my girls but barbie....
    Live life in concert with your values!
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    SAINTSational Nica's Avatar Nica is offline
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    Quote Originally Posted by Sweetness4Life View Post
    seriously, she is such a whore...

    i buy all other dolls for my girls but barbie....
    ok stop it...you making me cry
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    Girl Crush Mrs. Campbell's Avatar Mrs. Campbell is offline
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    Quote Originally Posted by Sweetness4Life View Post
    seriously, she is such a whore...

    i buy all other dolls for my girls but barbie....

    Do you know how many years Barbie put up with Ken shit??? lol

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    God is my pilot Shandy 2.0's Avatar Shandy 2.0 is offline
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    I refuse to buy Barbie for my goddaughter. I best invest in some American Girl dolls for her.
    "Create the highest, grandest vision possible for your life, because you become what you believe." - Oprah Winfrey

    "If you keep believing in yourself and seek enthusiasm inside your soul, things will get simpler, more spontaneous." ~Paulo Coelho

    "I find your lack of faith disturbing" - Darth Vader

    Be the kind of woman that when your feet hit
    the floor each morning the devil says:
    "Oh Crap, She's up!"

  14. #14
    Registered User CARAMELSISTA's Avatar CARAMELSISTA is offline
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    Quote Originally Posted by Sweetness4Life View Post
    seriously, she is such a whore...

    i buy all other dolls for my girls but barbie....
    hey!! not the black barbie

  15. #15
    Sweetness4life Mrs. Yankee Doodle's Avatar Mrs. Yankee Doodle is offline
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    Quote Originally Posted by Nica View Post
    ok stop it...you making me cry
    Nica u really stupid oui......

    but check it, dat likkle biatch has been everything, preggo and all....what making a preggo barbie teaching our girls....steupssssss
    Live life in concert with your values!
    Never be paralyzed!
    Don't wait for people to change! - Dr. Robert Brooks

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