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Thread: Attractive and Fat - plus-size blogger hits back at Abercrombie & Fitch

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    Earth Angel dollbabi's Avatar dollbabi is offline
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    Arrow Attractive and Fat - plus-size blogger hits back at Abercrombie & Fitch

    Both Ellen DeGeneres and Kirsty Alley have weighed in on Abercrombie & Fitch's controversial sizing policy, after the retailer was accused of purposefully excluding plus-sized customers last week.

    And now, a blogger has addressed the 'sizeism' issue in an open letter to CEO Mike Jefferies, creating a series of mock
    Abercrombie & Fitch ads, titled Attractive and Fat.

    Posing with a male
    model, blogger Jes M. Baker of
    The Militant Baker is photographed wearing one of the brand's U.S. size large logo t-shirts.


    Open letter: Blogger Jes M. Baker of The Militant Baker has addressed the brand's 'sizeism' issue by creating a series of mock Abercrombie & Fitch ads, titled Attractive and Fat

    'I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe,' Miss Baker states in her letter to Mr Jeffries.
    In a statement posted on the company’s Facebook page on Friday, Mr Jeffries responded to accusations that Abercrombie & Fitch 'doesn't want larger people shopping in store,' made by Robin Lewis, co-author of The New Rules of Retail, told Business Insider.



    'Abercrombie & Fitch is an aspirational brand that like most specialty apparel brands, targets its marketing at a particular segment of customers,' wrote Mr Jeffries.
    Mr Lewis had revealed earlier last week that the retailer, which doesn't sell womenswear above size large, or pants above a U.S. size ten, only wants 'thin and beautiful people' to shop in the store.
    '[Mr Jeffries] doesn't want his core customers to see people who aren't as hot as them wearing his clothing,' Mr Lewis explained. 'People who wear his clothing should feel like they're one of the "cool kids."'

    Making a point: Posing with a male model, the blogger is photographed looking sultry in a pair of denim shorts







    Hitting back: Miss Baker challenges Mr Jeffries sentiments that it is bad for business if 'unpopular kids' are seen with 'cool kids', by creating 'contrasting bodies positively mixed in the world of advertisement'


    This accusation was backed up by a Salon interview from 2006, where Mr Jeffries said: 'That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.'
    Despite the risk of alienating potential customers (both H&M and American Eagle offer XXL sizes for men and women, and use models larger than size 12 in advertising campaigns), Mr Jeffries appeared to believe it is good branding to exclude particular shoppers.

    'I challenge the separation of attractive and fat, and I assert that they are compatible'


    'In every school there are the cool and popular kids, and then there are the not-so-cool kids,' he explained to Salon candidly.
    'We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.'
    An appalled Ms DeGeneres, 55, displayed the retailers size large polo shirt on The DeGeneres Show on Friday, exclaiming: 'Since when was something over a size ten, plus-size?'
    She continued: 'It's not just Abercrombie & Fitch, I've noticed the trend in women's clothing, it's getting ridiculous. Now they actually have a double zero. What are we aspiring to? "Honey, do these jeans make my butt look invisible in this?"'

    Clarification: Miss Baker said, 'I didn't take these pictures to show that the male model found me attractive. . . Rather, I was inspired to show that I am secure in my skin and to flaunt this'



    Statement making: The black and white snaps feature the blogger posing like the sultry models most customers accustomed to seeing in Abercrombie & Fitche's ads

    Making a point to address the children watching her show, she said she believes that 'beauty isn't between a size zero and a size eight, it is not a number at all, it is not physical.
    ''What you look like on the outside is not what makes you cool. At all,' she explained, before continuing with a smile. 'I mean, I had a mullet and I wore parachute pants for a long, long time. And I’m doing ok.


    'What’s important is that you’re healthy and you’re happy. That’s the most important thing,' she said.

    While Abercrombie & Fitch offers men's sizes in XXL, Mr Lewis said he believes this is to appeal to muscular football players and wrestlers.

    In response - accompanying her black and white mock ad images - Miss Baker wrote to Mr Jeffries: 'The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable. Your [Facebook] apology doesn't change this.'


    Read more: Mock Abercrombie & Fitch ad featuring plus-size blogger is latest to hit back at retailer's 'thin and beautiful' customer policy | Mail Online
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    TC
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    It good!

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    Earth Angel dollbabi's Avatar dollbabi is offline
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    TC...


    ...oh and the dude is kinna yummy!

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    TC
    Steuuuupssss! TC is offline
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    Hear nah, when the original story broke the other day I googled this Mike Jeffries. When the image came out I say buh watch he pan!

    Immediately this line from this kaiso came to mind :"shut yuh mouth go away, Mama look a Booboo dey!"
    dollbabi and mz_JazE like this.

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    1011000110001 Corrupt file's Avatar Corrupt file is offline
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    yuck
    Im intoxicated and my speevg gettgdgget.... sorry. And my speech getting complicated

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    Earth Angel dollbabi's Avatar dollbabi is offline
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    Quote Originally Posted by TC View Post
    Hear nah, when the original story broke the other day I googled this Mike Jeffries. When the image came out I say buh watch he pan!

    Immediately this line from this kaiso came to mind :"shut yuh mouth go away, Mama look a Booboo dey!"

    I just google him and...YEEESSS. Oh dear.

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    Notchilous ladyrastafari's Avatar ladyrastafari is offline
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    Her attempt to me is...sad
    Never waste your time trying to explain who you are to people who are committed to misunderstanding you.

    Velvet Glove. Iron Fist

    mi style still sharp .....u a A-Minor and dem a B-Flat

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    SweetfuhDayz agroDOLCE's Avatar agroDOLCE is offline
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    i goggled the mr. jeffries dude...my word. eek! he's one to talk. lookin like a wanna be 75 y/o ken doll. he should stop.


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    Notchilous ladyrastafari's Avatar ladyrastafari is offline
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    Ah wonder how much she pay that man to hug she up ? Lol
    Never waste your time trying to explain who you are to people who are committed to misunderstanding you.

    Velvet Glove. Iron Fist

    mi style still sharp .....u a A-Minor and dem a B-Flat

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    Sagattarius notorious saga's Avatar notorious saga is offline
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    Question

    Isn't it these same barrel shape chicks that does be buying their clothes 3 or 4 sizes smaller than their actual size anyway? What's the BIG deal?
    Man ah Barbeerian bound tuh be by de bar beer in meh hand beastly cold.

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    Ganjalero Collie4Nyah's Avatar Collie4Nyah is offline
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    Quote Originally Posted by notorious saga View Post
    Isn't it these same barrel shape chicks that does be buying their clothes 3 or 4 sizes smaller than their actual size anyway? What's the BIG deal?
    lol

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    Registered User Moqueca is offline
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    I didn't read but she's not attractive
    Klang, rayt2009 and SKBai1991 like this.

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    Searching For Answers Hello BKLYN is offline
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    I ain't mad at her but why she had to pose up with a slim male model... If she wanna say fat is attractive too and promote attractiveness in larger size individuals then the male model should be big too no? ... her chosing a slim male model is like sayin my idea of attractiveness in men is only slim and toned up fat dudes need not apply..
    Moqueca, NASDAQ and DSP like this.
    the healthy man does not torture others - generally it is the tortured who turn into torturers.

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    Registered User SKBai1991's Avatar SKBai1991 is offline
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    Quote Originally Posted by Hello BKLYN View Post
    I ain't mad at her but why she had to pose up with a slim male model... If she wanna say fat is attractive too and promote attractiveness in larger size individuals then the male model should be big too no? ... her chosing a slim male model is like sayin my idea of attractiveness in men is only slim and toned up fat dudes need not apply..
    Exactly.

    The real narrative behind this is "even if I'm fat I should still be considered attractive by the dudes I consider attractive, and anyone who feels otherwise is discriminating''. Smells like a double standard to me.

    Quote Originally Posted by notorious saga View Post
    Isn't it these same barrel shape chicks that does be buying their clothes 3 or 4 sizes smaller than their actual size anyway? What's the BIG deal?
    +10. First thing that came to mind was I see NUFF fluffy gyal in BK wearing abercrombie & fitch anyway

    With all this hooplah about female beauty standards and how men are supposedly shallow, I have YET to see a plus sized store for men, a gym for men who were uncomfortable with their bodies, or a plus sized male model.
    Moqueca likes this.
    "sa ki ta'w sé ta'w, la rivié pé pa chayé'l "


    Father, before mi mind get bad
    Betta yuh flip it round and mek mi mind get mad
    Mi prefer fi work hard everyday fi achieve mi goals
    Nah grudge nobody fi dem own

  15. #15
    NaturalBornRidah
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    Quote Originally Posted by SKBai1991 View Post
    Exactly.

    The real narrative behind this is "even if I'm fat I should still be considered attractive by the dudes I consider attractive, and anyone who feels otherwise is discriminating''. Smells like a double standard to me.



    +10. First thing that came to mind was I see NUFF fluffy gyal in BK wearing abercrombie & fitch anyway

    With all this hooplah about female beauty standards and how men are supposedly shallow, I have YET to see a plus sized store for men, a gym for men who were uncomfortable with their bodies, or a plus sized male model.
    Lil Man you sound more like a lil b!tch with every post you make. Ever heard of ''Big & Tall'' lil nugga,get your ass out the house. And who cares how the male models look, you dudes are dumb ,yall pay attention to dudes too much and nit pick at small shit, I swear.

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