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Thread: All You Atkin's Diet Followers...

  1. #1
    another day... Ms. Hershey's Avatar Ms. Hershey is offline
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    All You Atkin's Diet Followers...

    Atkins distances itself from low-carb diets

    by Lisa Fickenscher
    January 10, 2006
    Atkins Nutritional Inc. emerged from bankruptcy with plans to distance itself from the low-carbohydrate, high-protein diet that led to its downfall.

    Atkins Nutritional Inc. emerged after five months from bankruptcy Tuesday with plans to distance itself from the low-carbohydrate, high-protein diet that led to its downfall.

    The company now mostly sells shakes and bars under the brand name Atkins Advantage, which is being touted in a new $40 million marketing campaign. It launched new Carmel Cookie Dough and Caramel Fudge Brownie bars today.


    “Historically the company organized its investments around educating consumers about a controlled carbohydrate approach,” said Mark Rodriguez, chief executive of Atkins since June. “We are no longer doing that today.”

    As part of the reorganization, Atkins closed four of its five offices around the country, keeping its headquarters in Melville, L.I. It also cut the number of its products to 60 from 340.

    Management was trimmed as well. A year ago, according to Mr. Rodriguez, there were 13 members of the executive committee. Today there are six, all hired within the past six months.

    Atkins products are available in 30,000 stores with its largest distributors including, Wal-Mart, Target, Sam’s Club, Walgreens, Kroger and Publix.



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    Happiness Consultant Jahpikne's Avatar Jahpikne is offline
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    Dam ppl tricking ppl all these years

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