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Thread: Why Your Job Search Is Not All About You

  1. #1
    Gladiator
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    Lightbulb Why Your Job Search Is Not All About You

    Source: MSN Careers - Why Your Job Search Is Not All About You - Career Advice Article

    Why Your Job Search Is Not All About You
    By Kaitlin Madden, CareerBuilder writer


    We all get calls from telemarketers. Their generic, impersonal sales pitches typically yield responses like: "Really? Why would I let you spend 10 minutes telling me about your vacuuming services? I have a vacuum cleaner in the closet." Click.

    Chances are, you have received this type of call. And chances are you have hung up before you even know what the caller has to offer.

    Were the vacuum company to peek in your window for a few hours (creepy -- but go with me here) they'd find out you were a single parent with three kids, two shedding cats and a bad case of seasonal allergies. With this new background information, the call might go something like:

    "Hello Ms. Murphy! Since you're so busy you barely have time to vacuum these days, I'll send my professional cleaning service to your home. In addition to saving you time, our filter-equipped vacuums will get rid of the pet hair on your furniture and decrease the amount of airborne allergens in your home!" Since the telemarketer just solved three of your most pestering problems, you're probably more inclined to listen to his or her sales pitch.

    Vacuum cleaners and allergies aside, applying to a company without targeting your application to its needs it is a lot like making a random courtesy call. Employers aren't going to pay attention to you unless they know what you can do for them.

    Solve a problem, land a job

    "You have a job for one reason: to solve a company's problem," says Debra Benton, author of "Lions Don't Need To Roar" and "The $100,000 Club." "You do not have a job because you need or want one; that is irrelevant to the marketplace. " Which means you need to stop focusing on what your strengths are and start focusing on how your strengths can help the company you'd like to work for, Benton suggests.



    Putting it all out there -- strategically

    Rich Dukas, president and CEO of Dukas Public Relations, says that targeting your cover letter to address the needs of each company you apply to is the only way to get noticed. "Specificity rules," he says. "I am impressed when a candidate spends the time to learn about our firm and tells me in a cover letter and interview how they would directly contribute to our business. Generic cover letters don't cut it," Dukas says.

    Using employer-centric language when applying to a position can also help, Benton advises. "Every part of your communication should be them-oriented instead of you-oriented, from the first word in your cover letter," she says. "Instead of writing, 'Dear Mr. Smith, I'm interested in a job at XYZ ...,' your letter should start with 'Dear Mr. Smith, You have an exciting position at XYZ that I'm interested in ...'. Just making the first word 'you' vs. 'I' is the start of a myriad of ways to be company-oriented."



    Tina Chen, director of operations at Carlisle Staffing in Illinois, says today's tough job competition also makes it necessary to focus your job search on the needs of employers and how you can make their organization a better one. "Employers are no longer just looking for 'qualified candidates' but rather those who will go above and beyond to justify their seat, so job seekers really need to stay ahead of the curve and lay their best assets on the table," Chen says.

    The bottom line: Employment is a relationship

    Although it is important for your communication with a prospective employer to stress how your skills can meet their needs; employment is ultimately a relationship, and you still need to keep your own interests in mind.

    "Take a step back, assess the potential employers that you would like to work for, do your homework and decide if there could be a long term, mutually beneficial relationship. Look at it as 'job dating.' In order for the relationship to work, both parties have to bring something to the table," Chen advises.

    Kurt Weyerhauser, managing partner at Kensington Stone, an international search firm in California, also compares employment to a long-term relationship. "It's like a marriage of sorts," he says. "Most of us who are married realize that we wouldn't be married if leading up to the wedding it had been all about 'me' -- or for that matter -- all about my spouse's interests. The key is to understand that while your primary interest is 'you' it's not your 'sole' interest."

    Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. She researches and writes about job search strategy, career management, hiring trends and workplace issues.

  2. #2
    Roz
    ~~~~~~ROOF TOP BABY~~~~~~ Roz's Avatar Roz is offline
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    Great thread!!!!

  3. #3
    Gladiator
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    Quote Originally Posted by Roz View Post
    Great thread!!!!
    thanks..saw the info and just decided to post it...yuh never know,threads like these can help someone in a big way..

  4. #4
    candy girl Prissy's Avatar Prissy is offline
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    Quote Originally Posted by Lieutenant View Post
    Source: MSN Careers - Why Your Job Search Is Not All About You - Career Advice Article

    Why Your Job Search Is Not All About You
    By Kaitlin Madden, CareerBuilder writer


    We all get calls from telemarketers. Their generic, impersonal sales pitches typically yield responses like: "Really? Why would I let you spend 10 minutes telling me about your vacuuming services? I have a vacuum cleaner in the closet." Click.

    Chances are, you have received this type of call. And chances are you have hung up before you even know what the caller has to offer.

    Were the vacuum company to peek in your window for a few hours (creepy -- but go with me here) they'd find out you were a single parent with three kids, two shedding cats and a bad case of seasonal allergies. With this new background information, the call might go something like:

    "Hello Ms. Murphy! Since you're so busy you barely have time to vacuum these days, I'll send my professional cleaning service to your home. In addition to saving you time, our filter-equipped vacuums will get rid of the pet hair on your furniture and decrease the amount of airborne allergens in your home!" Since the telemarketer just solved three of your most pestering problems, you're probably more inclined to listen to his or her sales pitch.

    Vacuum cleaners and allergies aside, applying to a company without targeting your application to its needs it is a lot like making a random courtesy call. Employers aren't going to pay attention to you unless they know what you can do for them.

    Solve a problem, land a job

    "You have a job for one reason: to solve a company's problem," says Debra Benton, author of "Lions Don't Need To Roar" and "The $100,000 Club." "You do not have a job because you need or want one; that is irrelevant to the marketplace. " Which means you need to stop focusing on what your strengths are and start focusing on how your strengths can help the company you'd like to work for, Benton suggests.



    Putting it all out there -- strategically

    Rich Dukas, president and CEO of Dukas Public Relations, says that targeting your cover letter to address the needs of each company you apply to is the only way to get noticed. "Specificity rules," he says. "I am impressed when a candidate spends the time to learn about our firm and tells me in a cover letter and interview how they would directly contribute to our business. Generic cover letters don't cut it," Dukas says.

    Using employer-centric language when applying to a position can also help, Benton advises. "Every part of your communication should be them-oriented instead of you-oriented, from the first word in your cover letter," she says. "Instead of writing, 'Dear Mr. Smith, I'm interested in a job at XYZ ...,' your letter should start with 'Dear Mr. Smith, You have an exciting position at XYZ that I'm interested in ...'. Just making the first word 'you' vs. 'I' is the start of a myriad of ways to be company-oriented."



    Tina Chen, director of operations at Carlisle Staffing in Illinois, says today's tough job competition also makes it necessary to focus your job search on the needs of employers and how you can make their organization a better one. "Employers are no longer just looking for 'qualified candidates' but rather those who will go above and beyond to justify their seat, so job seekers really need to stay ahead of the curve and lay their best assets on the table," Chen says.

    The bottom line: Employment is a relationship

    Although it is important for your communication with a prospective employer to stress how your skills can meet their needs; employment is ultimately a relationship, and you still need to keep your own interests in mind.

    "Take a step back, assess the potential employers that you would like to work for, do your homework and decide if there could be a long term, mutually beneficial relationship. Look at it as 'job dating.' In order for the relationship to work, both parties have to bring something to the table," Chen advises.

    Kurt Weyerhauser, managing partner at Kensington Stone, an international search firm in California, also compares employment to a long-term relationship. "It's like a marriage of sorts," he says. "Most of us who are married realize that we wouldn't be married if leading up to the wedding it had been all about 'me' -- or for that matter -- all about my spouse's interests. The key is to understand that while your primary interest is 'you' it's not your 'sole' interest."

    Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. She researches and writes about job search strategy, career management, hiring trends and workplace issues.
    This just back up what i already thought about our unemplyment issues within the states. It just seems like for now where going to have to be on a slow uphill climb to get back to what we where as a country when it came to financies, Everyone is making the wise decisiion to go back to school for I would call a profession upgrade. That and people are trying to dip thier hands into the business field. will get there again, we just have to be wise and strong about it.

  5. #5
    Registered User Appleton is offline
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    good thread.....good article ...Thanks

  6. #6
    Gladiator
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    Quote Originally Posted by Prissy View Post
    This just back up what i already thought about our unemplyment issues within the states. It just seems like for now where going to have to be on a slow uphill climb to get back to what we where as a country when it came to financies, Everyone is making the wise decisiion to go back to school for I would call a profession upgrade. That and people are trying to dip thier hands into the business field. will get there again, we just have to be wise and strong about it.
    and to add to what you have already said..every year a bachelor degree seems to become more ordinary so now you have more people going back to school in quest for a Masters.

  7. #7
    Registered User simmie's Avatar simmie is offline
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    This thread is very impressive. Good read. I'm going to use this for the people I advise in Career Search.

  8. #8
    SAINTSational Nica's Avatar Nica is offline
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    very good read

  9. #9
    Habitual Enabler Stagga_Dagga's Avatar Stagga_Dagga is offline
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    Thanks, I'm gonna send this to my jobhunting friends.
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  10. #10
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    great thread.. i have gotten many interviews and even been hired based on the strength of my cover letter.... pay attention to little details and use them in an interview.. it's good practice to research the company, scan the news about any new developments that have happened and touch on those durin the interview (make sure you know what you talkin about tho!)
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