Warrior, you're right on track. Quite a few soca artistes have said to me that they would prefer doing reggae/dancehall music but do soca because that's the way to go if you want airplay. They were doing reggae for years and never got any recognition until they "got on the soca train".

As an artiste/musician myself, while I love all genres of music, I naturally gravitated towards soca music. Why? I just found myself writing more soca songs than any other genre, so I stuck to soca. I'm a genuine lover of soca but not necessarily a purist.

For soca to advance, the artistes must have FAITH that it will. They must have a clear vision of where they want to see themselves and the music. If artistes don't believe in the music, if they do not love it and are just doing it for fame or the money, unless they change their thoughts and actions soca will stay behind. You can't give it half the effort and expect to make it big.

Soca Music Artist, Mantius Cazaubon