This is both kinda old and very new.
1) a furor was raised over this over a year ago, as PETA had been going public with this campaign as a 40-odd city tour last spring. They eventually halted the tour under pressure....

2) however, these assholes are still promoting this on their website?

Furthermore, first they tried to compare the situation of animals to the Jewish Holocaust in 2003. Under severe pressure (of course), they halted that campaign and apologized.

Then, in 2k5 they tried the African Holocaust approach and were met with similar pressure; they halted the campaign but didn't issue an apology.

Now we see they have moved along to comparison with the indigenous/native Americans.

So now in 2k6, while the comparisons to the African Holocaust, Native American Holocaust, Women's rights and children's welfare are still being promoted on their website, the comparison to the Jewish Holocaust is completely absent.

Gee, I wonder why?